Lead measurement strategy for a book of marketing clients using statistical modeling (MMM), experiment design (MMT), customer analysis, and attribution. Translate large data sets into actionable insights using R, Python, and SQL; present recommendations to clients and mentor measurement analysts while improving processes and leveraging Power Digital's Nova and AI tools.

As a Paid Advertising Strategist, you will manage campaign execution, optimize performance, and communicate strategies to clients, while collaborating with teams across channels.