Own WanderOS lifecycle marketing across onboarding, activation, engagement, retention, expansion, and win-back. Build and optimize automated email, in-app, and SMS campaigns; segment audiences using behavioral and product data; run A/B tests; develop KPI dashboards; and manage CRM/ESP integrations. Partner with Product, Sales, and Customer Success to improve activation, retention, expansion revenue, and churn. The role requires strong analytical, writing, campaign-building, and lifecycle technology skills in an in-office Austin environment.

The Director of Product Marketing will build and lead WanderOS’s product marketing function. Responsibilities include defining positioning, personas, competitive strategy, launch programs, demand-generation campaigns, product communications, sales enablement, operator research, funnel analytics, and adoption initiatives. The role partners closely with Product, Sales, Marketing, and company leadership, hires and develops product marketers, and translates platform capabilities into compelling customer-focused messaging.