Drive territory growth through B2B foodservice sales to operators, local chains, distributors, and trade partners. Manage sales targets, customer business plans, lead conversion, digital engagement, promotions, trade claims, and omnichannel outreach. Develop solution-selling recommendations based on customer menus, kitchen operations, and consumer needs while increasing product penetration, digital buying, and sell-out performance.

Lead and develop a city-based CD sales team to achieve growth targets by executing annual and quarterly plans, targeting restaurant operators and distributors, expanding reach to regional chains and healthcare accounts, managing trade fund investments, and cultivating distributor and customer relationships through coaching, training, and strategic execution.