Build and lead Zenobē’s North American demand-generation engine for fleet electrification. Establish lead definitions, scoring, routing, nurture, sales handoff, attribution, and funnel reporting in Salesforce and HubSpot. Plan and execute digital campaigns, events, webinars, content, PR, memberships, sponsorships, and potential partner marketing. Manage agencies and external resources, track qualified leads, pipeline contribution, marketing ROI, and cost per SQL, while collaborating with sales, product, regional, and global marketing teams.