Leads Solink’s content and brand strategy, including category narrative, thought leadership, editorial planning, speaker and influencer programs, sales enablement, and performance measurement. Manages employees, freelancers, agencies, budgets, and cross-functional stakeholders to build a consistent content engine that increases category authority, share of voice, and pipeline impact.

Leads Solink’s product and customer marketing functions, owning positioning, category strategy, product launches, competitive intelligence, sales enablement, analyst relations, customer advocacy, references, and expansion programs. Builds scalable marketing processes and teams, partners with Product, Sales, Demand Generation, Customer Success, and RevOps, and communicates strategy to executive and board-level audiences. Success includes stronger differentiation, launch adoption, competitive win rates, analyst credibility, customer advocacy, retention, and expansion revenue.