Manage digital performance for assigned brand websites, build and execute digital roadmaps, and convert analytics into actionable insights to improve lead generation, product discovery, dealer engagement, and conversions. Coordinate across SEO, paid media, analytics, CMS, UX, and development partners; prioritize and scope digital work; optimize on-site experiences and conversion journeys; and maintain reporting and measurement to connect digital activity to business outcomes.

Lead enterprise marketing operations and transformation across divisions by building an enterprise PMO, standardizing intake/prioritization, enabling AI/GenAI use cases, improving tools/processes, driving capacity planning and vendor/ procurement alignment, and developing teams to increase efficiency and cross-functional alignment.