Supports paid media strategy, campaign setup, execution, optimization, budget pacing, creative trafficking, A/B testing, performance reporting, and forecasting across paid search, paid social, online video, and programmatic display channels. Partners with marketing, analytics, and creative teams to scale direct-to-consumer campaigns, improve efficiency, identify growth opportunities, and deliver actionable insights across brands and regions.

Supports global paid media programs for Mercury Marine by planning, building, executing, optimizing, and reporting on campaigns across paid search, social, online video, and programmatic display. Responsibilities include campaign setup, budget pacing, creative trafficking, A/B testing, performance analysis, reporting, forecasting, and data-driven optimization in collaboration with marketing, analytics, and creative teams.