Lead US brand communications for priority pharmaceutical brands, developing external and internal campaigns for patients, healthcare professionals, regulatory milestones, data announcements, and scientific congresses. Manage media engagement, influencer partnerships, spokesperson training, issues and crisis communications, and stakeholder alignment. Establish campaign metrics, provide strategic counsel to brand teams, and collaborate with Corporate, R&D Communications, Medical Affairs, and Investor Relations.

The Chapter Lead for Brand Insights at Astellas leads a team to enhance insights for decision-making, fosters talent development, manages resources, and collaborates across functions to drive strategic initiatives and continuous improvement in methodologies.