Manages the Sales organization’s operating system, including forecasting support, order and deduction management, trade spend tracking, CRM/ERP data integrity, sales reporting, KPI dashboards, and meeting cadences. Administers sales technology, coordinates orders and fulfillment, tracks goals and OKRs, improves processes, and partners with Finance, Supply Chain, and leadership to drive commercial results.

Develop category strategies and shopper-led selling stories using Nielsen, IRI/Circana, panel, and retailer data. Build category reviews, line-review decks, and joint business planning materials for retailer negotiations. Translate insights into assortment, pricing, placement, and merchandising recommendations. Own Syndigo product-content accuracy and coordinate shopper research, launches, and retailer.com updates. Track category performance and partner with Sales, Marketing, and retail buyers to drive growth.