Own tactical media planning and execution for a tourism account, including channel plans, budgets, flighting, MAFs, specifications, creative calendars, invoice reconciliation, and vendor contracts. Maintain accurate campaign documentation, track performance and scope changes, coordinate cross-functional handoffs, and ensure budgets and materials remain aligned. The role independently manages day-to-day planning while escalating strategic or scope issues appropriately.

Own and evolve paid media strategy across search and social channels, including Google Ads, Meta, TikTok, and app campaigns. Manage budgets, pacing, optimization, audience and keyword strategies, creative testing, and full-funnel media planning. Develop test-and-learn roadmaps, analyze performance data, maximize ROAS, present client-facing insights, and evaluate emerging advertising platforms and formats across multiple client accounts.

Lead integrated campaign concepts and create cohesive designs across digital, print, out-of-home, social, web, email, and experiential channels. Develop landing pages, brand systems, and campaign assets; translate strategy and data into visual executions; use AI tools to accelerate ideation and production; collaborate with multidisciplinary teams; and present recommendations to clients.