Leads regional sales performance across a nine-state territory, driving revenue, margin, growth, and market share. Develops strategic business plans, coaches geographically dispersed sales professionals, builds executive relationships, manages pipelines and forecasts, analyzes market trends, and partners cross-functionally on pricing and commercial excellence. Requires strong experience in commercial interiors, textiles, or furniture sales, architecture and design relationships, CRM usage, strategic planning, and frequent regional travel.