Create brand assets for corporate, retail, and product lines across print and digital. Manage a creative request queue, produce marketing and CPG materials, work with printers/vendors, maintain asset libraries, and ensure files meet brand guidelines and production specs while collaborating with creative leadership and cross-functional stakeholders.

Lead commercialization and portfolio execution for flower and pre-roll categories across markets. Build and maintain project plans, coordinate cross-functional inputs, track risks and launch readiness, maintain documentation, report status to leadership, drive on-time launches, escalate issues, and improve project visibility and handoffs.

Transform commercial, market, consumer, and portfolio data into actionable insights. Build and maintain dashboards and KPI reporting, analyze performance and competitive trends, support pricing, assortment, and launch decisions, and deliver executive-ready recommendations while partnering with cross-functional teams to ensure data quality and commercial alignment.