Design and optimize user experiences for websites and subscription platforms using research, analytics, competitive analysis, A/B testing, and KPI insights. Create wireframes, prototypes, mockups, and design specifications while collaborating with marketing, developers, and stakeholders. Focus on improving conversion, engagement, retention, and overall platform growth across responsive desktop and mobile experiences.

Own the full sales cycle for PropertyReach, selling property data, lead generation, skip tracing, SMS, direct mail, and API solutions to real estate professionals and businesses. Conduct discovery calls and demos, convert trials, prospect, negotiate contracts, meet revenue quotas, manage HubSpot pipeline forecasts, and identify expansion opportunities. Build relationships with investors, agents, brokers, lenders, and executives while sharing market feedback across the organization.

Analyze performance marketing and subscription-funnel data, including acquisition efficiency, conversion, retention, churn, and customer lifetime value. Build automated Domo dashboards and governed reporting pipelines from multiple data sources. Investigate data anomalies, analyze A/B tests, define KPIs, and communicate insights to executives. Partner with marketing, product, engineering, finance, agencies, and BI contractors while independently executing analytics projects and improving reporting workflows.