Leads US marketing strategy, brand planning, omnichannel activation, Amazon marketing, retail growth, product launches, team leadership, budget ownership, and performance measurement for OTC consumer health brands across eyecare professional, retail, consumer, and e-commerce channels.

Leads and develops a regional sales team across the Western US, driving strategic and tactical business plans, revenue growth, account management, and market expansion. Responsibilities include coaching, performance management, recruitment, territory analysis, CRM compliance, customer relationship development, pricing and product recommendations, competitive intelligence, and collaboration with Marketing and senior sales leadership. The role requires extensive field presence, regional travel, and expertise in eyecare, life sciences, pharmaceuticals, or medical devices.