Own the full-cycle healthcare sales motion across specialty practices, hospitals, health systems, and post-acute providers. Build the go-to-market playbook, prospect through cold outbound, convert existing referral relationships into contracted programs, and drive sustained referral volume. Define target segments, messaging, sales infrastructure, and customer journeys while partnering with success and engineering teams to embed the solution into provider workflows. This first dedicated sales hire reports to the founder and is compensated based on adoption and referral volume.