Leads sales growth and market share for refuse collection vehicles, OEM and aftermarket parts across Canada. Manages distributors, direct sales personnel, dealer performance, budgets, margins, bids, agreements, training, business planning, and customer opportunities. Maintains CRM data, supports product development and demonstrations, oversees dealer excellence initiatives, and coordinates marketing, warranty, procurement, and sales funnel activities. The role requires heavy equipment sales management experience and up to 50% travel.