Leads a regional equipment sales team, setting quotas, budgets, and strategic initiatives while driving revenue, profitability, market share, and customer satisfaction. Manages distribution relationships, sales forecasting, opportunity pipelines, performance management, coaching, and career development. Evaluates market trends, supports strategic planning, oversees key accounts and new business development, and collaborates with proposal engineering and finance teams. The role requires extensive B2B industrial technical sales leadership and 50% travel.

Manage automatic equipment and automation projects from lead to installation. Support sales, engineering, and production with proposals, pricing, equipment layouts, surveys, coordination across departments, kickoff and pre-installation meetings, documentation of installation/performance issues, and project team responsibilities.