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Own product marketing for DemandTec's Revenue Optimization and Trade Intelligence suites: positioning, messaging, GTM planning, launches, sales enablement, analyst relations support, competitive intelligence, and foundational assets (demo videos, sales kits, ROI calculator) to drive demand and support Sales across enterprise and mid-market retail and CPG buyers.

Produce and publish AI-assisted content across newsletter, social, blogs, and CPG network channels. Own editorial direction, prompt frameworks, content calendar, and performance metrics to drive category authority and demand generation.

Own multi-channel demand generation for enterprise retail and CPG buyers, managing paid media, ABM, marketing automation (HubSpot), campaign execution, and reporting pipeline metrics to drive measurable revenue-sourced pipeline.

The Account Executive is responsible for the entire sales cycle, prospecting new enterprise accounts, applying sales methodologies, managing territory, and conducting presentations to executive stakeholders.