Own and execute the group-wide payments strategy across a family of Bitcoin-native businesses. Define and operate ElenPay (PSP), expand PSP growth, integrate payments with the banking house, productize Bitcoin-native infrastructure (liquidity, routing, swaps, LSP services), and capture frontier rails (stablecoins, cross-border, machine-to-machine). Deliver roadmaps, commercialization, merchant funnels into banking services, and live liquidity/swap products in-market.