Leads promotional strategy and creative production across Weigel’s television networks. Oversees Promotions team assignments, deadlines, performance, recruiting, and talent development; maintains brand standards and consistency; writes, produces, and edits promotional content; coordinates network formatting and timelines; and partners with marketing leadership on seasonal, tentpole, franchise, and network-wide initiatives aligned with ratings and business objectives.

Lead affiliate and external media marketing strategy to drive network and program awareness. Build and maintain TV affiliate and partner relationships, oversee outside media buying and negotiation, manage promotions and event activations, mentor marketing staff, collaborate with press/publicity, evaluate campaign results, and present strategic solutions to stakeholders.