Lead affiliate and outside media marketing strategy to increase network and program awareness and viewership. Manage partner relationships, media buying and reconciliation, event activations, publicity collaborations, and mentor a small marketing team.

Leads promotional strategy and creative production for Weigel’s television networks. Oversees Promotions team assignments, deadlines, performance, recruiting, and development while ensuring consistent brand identities across consumer touchpoints. Writes, produces, and edits creative content, coordinates promotional timelines, and partners with network marketing leadership on seasonal, franchise, tentpole, and network-wide initiatives.