Own cross-functional brand management tasks: translate trends into commercial decisions, support NPD pipeline and P&L, manage packaging and regulatory review cycles, coordinate R&D/Regulatory/Ops/partners, enable sales and activation, and monitor competitive and market performance to drive launches on time and on brief.

Lead end-to-end digital strategy and execution across paid, organic, influencer, DTC and Amazon. Build social-first brand voice, run paid media, scale creator programs (including TikTok Shop), measure and optimize performance, and align digital efforts to DTC funnel and product launches.