Drives growth of the MadeGood US brand through brand health and business performance analysis, portfolio optimization, sales strategy, marketing budget management, consumer-facing materials, and cross-functional innovation launches. The role collaborates with Sales, Brand Communications, R&D, and Project Management to execute marketing programs that support volume, revenue, and profit goals.

Own daily community engagement across MadeGood’s social channels, responding to consumers and escalating issues as needed. Support social publishing, content calendars, quality assurance, user-generated content, social listening, reporting, giveaways, product seeding, and creator requests. Assist with influencer, PR, partnership, experiential, launch, and event programs while coordinating timelines, assets, shipments, research, presentations, and cross-functional deliverables.