Lead sales and strategic initiatives for Barcel USA’s Emerging Brands in small-format channels. Drive volume, profit, and promotion plans; coordinate with internal sales, distributors, and customers; perform joint business planning, forecasting, trade spend management, and business trend analysis. Represent portfolio at trade shows and ensure flawless execution of promotions and assortment strategies.

Lead and develop a regional account team while managing the H-E-B account. Drive sales, profitability, joint business planning, promotions, forecasting, and analytics using retail data tools. Build long-term customer relationships, negotiate contracts, manage trade spend and P&L, and coordinate cross-functional teams to execute growth initiatives.