Executes integrated marketing campaigns for community programs, events, membership acquisition, and foundation initiatives. Responsibilities include audience segmentation, email and web communications, social and partner promotion, campaign scheduling, quality assurance, event support, lifecycle marketing, cross-functional coordination, performance measurement, and optimization. The role manages multiple concurrent campaigns, uses audience and engagement data to improve results, and supports on-site marketing activities at assigned events.

Owns marketing data, analytics, tracking, dashboards, and conversion optimization. Analyzes campaign, audience, website, and funnel performance; maintains CRM and marketing automation reporting; builds dashboards; conducts A/B tests; improves digital journeys; segments audiences; calculates marketing ROI; and delivers actionable recommendations to leadership and cross-functional stakeholders.

Leads Convene’s print and digital editorial operations, managing calendars, production schedules, workflows, quality control, issue execution, and contributor relationships. The role copy edits, proofreads, fact-checks, coordinates with design and production partners, supports sponsored content, and ensures consistent editorial standards across platforms. It also drives process improvements, manages cross-functional stakeholders, and represents PCMA at industry events as needed.