Develop and execute digital media strategies and campaigns across search, display, video, paid social, and partner channels. Manage partner relationships, create presentations, conduct media testing and performance analysis, optimize campaigns with Analytics teams, identify root causes, provide recommendations, and craft conversion-focused ad copy.

Leads the company’s analytics strategy, media analytics, web analytics, advanced modeling, experimentation, data governance, and analytics technology initiatives. Oversees analysis across television, streaming, audio, display, social, search, and web channels; interprets Media Mix Models; partners with senior marketing and media leadership; and manages, mentors, and develops a high-performing analytics team.

Oversee client data pipelines, automated ETL/ELT workflows, data quality, governance, and cloud-based analytics infrastructure. Lead deployment of Media Mix Models, causal impact analysis, and market testing frameworks. Direct data management teams, improve pipeline automation in GCP, guide technical product roadmaps, and present methodology and insights to clients. Collaborate with media analytics and marketing teams to translate modeling results into tactical optimization strategies.