Develop and execute digital media strategies across search, display, video and paid social. Manage partner relationships and campaigns in platforms like Google Ads and Meta. Collaborate with Analytics to track performance, run tests, perform deep-dive partner analyses, craft ad copy, and deliver presentation decks to communicate strategy and results.

Lead deployment and scaling of advanced measurement (MMM, causal methods, market tests), drive AI/product roadmap for GenAI agents and automation in GCP/Gemini/ADK, translate technical methods for clients, and coordinate media and data teams to operationalize modeling insights.

Lead a team of analysts to deliver marketing-focused media analytics: monitor and optimize partner campaigns, maintain partner-facing reporting and dashboards (Looker Studio/Data Studio), perform deep-dive analyses and budget oversight, liaise with partners, and drive data storytelling and process improvements across digital media platforms.