Manage and optimize Google Ads campaigns across channels, set up and troubleshoot tracking (GTM/GA4), aggregate and validate data (Funnel.io/Looker Studio), produce reports, and translate performance data into actionable recommendations.

Lead creation and delivery of recurring client reports and dashboards, translating campaign and website data into actionable insights. Manage dashboard development, ensure tracking and data quality (GA4, GTM), troubleshoot measurement issues, standardize and automate reporting workflows, and partner with media and development teams to improve reporting accuracy and usability for clients.