Lead data product strategy and execution across product, engineering, analytics, operations, customer success, and finance. Establish data quality, governance, definitions, lineage, instrumentation, reporting, and documentation standards. Drive data-informed product decisions, experimentation analysis, and dashboard adoption while developing a long-term vision for data-powered insights, automation, and AI capabilities. Translate business and technical needs into scalable data initiatives within an Agile product development environment.

Leads end-to-end implementation of OrthoFi products for orthodontic practices, including stakeholder alignment, scheduling, remote system training, onsite coaching, post-implementation support, and continuing education. Partners with Adoption, Account Management, and Training Development teams to improve customer outcomes and training materials. The role requires strong presentation, communication, planning, analytical, problem-solving, and relationship-building skills, along with approximately 50% travel and occasional work outside standard hours.

Own enterprise demand generation and account-based marketing programs for OSO and DSO audiences. Develop integrated campaigns across email, webinars, events, paid media, nurture, digital channels, and executive programs. Partner with Sales and cross-functional teams to define target accounts, generate pipeline, improve conversion, and support revenue goals. Manage campaign execution, website conversion strategy, reporting, attribution, performance optimization, and executive-level communication of marketing impact.