Leads sales strategy and performance across the Midwest territory, including revenue growth, market share, profitability, dealer relationships, and customer satisfaction. Recruits, trains, coaches, and manages sales representatives while developing business in commercial, government, healthcare, and education markets. Builds relationships with dealers, distributors, architects, designers, and facility managers; conducts presentations, negotiates contracts, analyzes market trends, reports performance, and collaborates with marketing and product teams. Requires residence in Chicago and travel up to 50%.