Leads and coaches Franchise Development Managers to achieve franchise sales and recruitment goals. Oversees sales performance, forecasting, pipeline analytics, CRM processes, reporting, process improvement, sales enablement, recruitment events, and prospect experience. Partners with Marketing, Training, Operations, and other departments while managing franchise administration, contracts, onboarding, compliance, and sales support activities.

Leads software engineering teams, develops technical and people leaders, modernizes legacy customer-facing applications, and advances engineering practices. Partners with product, architecture, quality, DevOps, delivery, and business stakeholders to improve reliability, security, customer experience, adoption, and delivery speed. Drives CI/CD, automation, observability, resilience, cloud-native practices, and responsible adoption of AI-assisted software development while managing priorities, risks, dependencies, capacity, and organizational change.

Leads and develops a Quality Engineering team while defining scalable automation frameworks and AI-enabled testing workflows. Owns testing strategy across web, mobile, API, performance, accessibility, integration, and regression testing. Partners with Product, Engineering, Architecture, DevOps, and Business Analysis to advance shift-left quality, CI/CD quality gates, release readiness, platform resiliency, and quality metrics. Drives modernization of legacy tools, automation adoption, AI-assisted testing, continuous improvement, and business-aligned quality outcomes.