Manages commercial strategy initiatives, including lottery RFPs, business development proposals, financial modeling, market and consumer analysis, KPI dashboards, and executive reporting. Develops business cases, pricing and ROI analyses, competitive intelligence, and strategic recommendations to support growth, market expansion, product launches, and partnership evaluations. Coordinates cross-functional stakeholders and communicates insights to senior leadership, the Board, and corporate development teams.

Designs executive presentations, pitch materials, RFPs, case studies, trade show environments, promotional assets, print collateral, infographics, and digital communications. Adapts global branding for North American audiences, maintains brand consistency, manages reusable creative assets, and prepares production-ready files. Collaborates with business development, corporate affairs, product, copywriting, and multimedia teams while managing multiple deadlines and stakeholder feedback.