Own and optimize lead generation platforms, integrations, and data flows; analyze and improve campaign performance and ROI; build reporting and run tests; collaborate with Marketing, Analytics, and Compliance to ensure quality, routing, and scalable processes.

Lead enterprise sales forecasting, pipeline governance, and KPI reporting to drive growth performance. Own forecast reviews, executive reporting, sales compensation tracking, and data-driven insights. Partner cross-functionally with Sales, Finance, Growth Ops, and Market Leaders to improve conversion, planning accuracy, and revenue outcomes, while supporting systems, data quality, analytics automation, and performance frameworks.