Leads Smartly’s global events and experiential marketing strategy, including tier-one industry summits, customer advisory boards, executive activations, employer brand experiences, and workplace events. Owns event-driven pipeline growth, experiential storytelling, agency and vendor governance, customer retention programs, multi-million-dollar budgets, attribution reporting, and cross-functional planning standards. Manages an international team and partners with marketing, sales, customer success, product marketing, communications, and revenue operations.

Partners with commercial and executive leaders on financial analysis, forecasting, budgeting, KPI tracking, pricing, deal reviews, investment cases, and strategic decision-making. Manages P&Ls, forecasts, and headcount plans while improving reporting and finance processes. Uses advanced Excel, SQL, financial modeling, and performance frameworks to identify trends, risks, and growth opportunities across Commercial, Operations, and Product teams.