Source and onboard brands, products, and deals across digital and physical categories. Manage merchant pipelines in Salesforce, conduct outreach, negotiate pricing and terms, build supplier relationships, secure exclusive promotions, and monitor category performance. Analyze sales, profit, conversion, and customer satisfaction KPIs, develop action plans, and collaborate with merchandising, content, production, operations, and account management teams to launch high-performing products.

Lead BrandCycle’s creator community growth and engagement across Facebook, Instagram, email, and webinars. Manage community channels, develop educational content, package brand campaigns for creator action, and advocate for creators internally. Own activation, retention, earnings, engagement, and revenue metrics while testing new approaches and using AI and automation tools to improve community value.