Own and scale Kudoboard’s lifecycle marketing engine through email campaigns, automated nurture journeys, newsletters, segmentation, behavioral triggers, and customer retention programs. Manage Braze workflows, dashboards, testing, and campaign optimization while tracking engagement, conversion, retention, expansion revenue, and LTV. Support product launches, website content, SEO/AEO, and omnichannel marketing efforts. Partner with product, sales, paid, SDR, and content teams to connect lifecycle programs to pipeline and revenue.