Manages global program operations by designing scalable processes, SOPs, training, and onboarding programs. Owns scheduling platform operations, class management governance, performance metrics, client KPI alignment, operational audits, and continuous improvement. Partners with regional leaders and cross-functional teams to ensure consistent service delivery, practitioner quality, compliance, and achievement of participation, retention, revenue, and contractual targets.

Leads lifecycle marketing strategy and execution for onboarding, activation, engagement, retention, and win-back across digital products. Owns the roadmap, builds email, push, and in-app campaigns in Iterable, develops personalized automated journeys, manages campaign QA, and uses experimentation and performance analysis to optimize outcomes. Partners cross-functionally with product, content, coaching, data, and client-facing teams, communicates insights to leadership, and supports client launches.