Develops and manages paid influencer and ambassador programs, including channel planning, creator recruitment, negotiations, campaign execution, content approvals, budget management, performance analysis, optimization, compliance, agency oversight, and one direct report. The role collaborates across marketing, creative, legal, medical, regulatory, finance, and product teams to drive brand awareness, engagement, customer acquisition, and measurable commercial outcomes.

Supports paid and organic social media programs through creative development, copywriting, content planning, asset management, creative testing, and performance analysis. Develops platform-specific concepts, coordinates publishing, monitors trends, analyzes metrics such as CTR, CPA, conversion rate, and ROAS, and translates insights into optimization recommendations. Collaborates with Growth, Creative, Digital Marketing, and Influencer teams while managing testing roadmaps, content calendars, reporting, and campaign workflows.

Administers and owns the organization’s validated Learning Management System in a highly regulated environment. Responsibilities include LMS configuration, validation, change control, audit readiness, training assignments, records management, reporting, data reconciliation, user support, certification tracking, and onboarding coordination. The role ensures compliance with global regulatory requirements, maintains data integrity, supports inspections, and partners with Regulatory and Learning & Development stakeholders.