Own B2C growth and lifecycle marketing communications across acquisition, onboarding, engagement, retention, and cross-sell journeys. Coordinate stakeholders across Marketing, CX, Product, Technology, Analytics, Creative, Operations, and Legal to launch and optimize multichannel campaigns. Manage journey maps, communication governance, performance analysis, digital and e-commerce improvements, SEO, personalization, testing, automation, and AI initiatives while building scalable processes in an evolving environment.

Write and edit B2B marketing content across web, email, social media, sales enablement, events, and product marketing. Provide creative direction to design and video partners, apply SEO best practices, collaborate with cross-functional marketing teams, and ensure content meets AP Style, brand, legal, and compliance standards. The role also guides creative work and shapes brand, demand generation, and product marketing strategies.

Senior commercial leader responsible for sourcing, shaping, negotiating, and closing net-new Financial Services partnerships. Owns full deal lifecycle from target identification and executive outreach through solution design, commercial structuring, negotiation, contracting, and close, partnering with Finance, Legal, Product, Operations and LOB leaders. Builds pipeline in Salesforce, drives cross-functional execution, and delivers measurable revenue and EBITDA from multiyear client agreements.