Own the end-to-end lifecycle marketing strategy across onboarding, activation, engagement, retention, and win-back. Design and launch complex multichannel journeys, manage segmentation and martech orchestration, develop economically sound incentives, and lead experimentation using holdouts and control groups. Partner with Analytics on LTV and retention measurement, ensure regulatory compliance, and align cross-functional teams to deliver measurable incremental growth and customer value.

Lead product marketing strategy and go-to-market for financial products. Audit positioning and messaging, drive launches, build product marketing roadmaps, create competitive intelligence frameworks, partner cross-functionally, and measure impact on adoption, activation, and retention.