Leads the HubSpot marketing technology ecosystem for franchise development, managing marketing automation, CRM operations, lead nurturing, lifecycle campaigns, integrations, data quality, reporting, attribution, and analytics. Partners with Marketing and Sales leadership to improve lead quality, conversion rates, pipeline velocity, and revenue performance. Oversees integrated campaigns across email, SMS, webinars, events, advertising, landing pages, and forms while optimizing processes through testing, automation, and AI-enabled solutions.