Lead business strategy and intelligence by analyzing products, customers, revenue, pricing, retention, GTM performance, and market dynamics. Structure ambiguous business questions, identify root causes, develop executive recommendations, define test agendas, automate recurring analysis, and close data gaps. Partner with the CFO and cross-functional leaders to inform investment, product, pricing, customer, and go-to-market decisions.

Own technical and operational execution for measurement campaigns, including third-party tag QA, pixel implementation, website and cross-device tracking, troubleshooting discrepancies, publisher onboarding, dashboard support, data-quality monitoring, and custom reporting. Partner with sales, account management, publishers, agencies, and brands to resolve implementation issues and provide technical expertise across measurement products.

Develop media plans and strategic recommendations linking client objectives to audiences, channels, budgets, and flighting. Lead RFP responses, proposals, client presentations, campaign performance analysis, and growth recommendations in partnership with Sales, Account Management, Ad Operations, and Data teams. Translate complex data into compelling insights and identify commercial opportunities. Build reusable AI skills, templates, and workflows to improve planning efficiency and output quality.