Leads client-facing digital analytics and MarTech consulting engagements. Responsibilities include analyzing data, building dashboards, defining KPIs, evaluating marketing performance, recommending personalization and A/B testing opportunities, implementing solutions, training client teams, and presenting insights to technical and non-technical stakeholders. The role manages client relationships, supports digital strategy, coordinates cross-functional teams, and delivers data-driven recommendations that improve customer experience, ROI, and lifetime value.