Lead end-to-end integrated marketing campaign planning and execution across paid media, email/SMS, social, print, ecommerce and retail channels. Align cross-functional teams, manage the marketing calendar, translate brand strategy into channel-specific briefs, monitor performance, and deliver insights and executive-ready campaign materials to drive DTC and marketplace growth.

Lead and optimize paid search strategies for Google and Bing, managing significant budgets and driving growth in eCommerce while collaborating with cross-functional teams.