Own and optimize the loyalty program and lifecycle marketing end-to-end. Manage Braze-driven email/SMS journeys, campaign calendar, offer creation, segmentation, testing, measurement, and cross-functional execution to drive repeat visitation, retention, and revenue.

Own day-to-day social presence: plan and produce short- and long-form content, manage community and creator partnerships, measure performance, and partner cross-functionally to drive engagement and demand. Requires flexible hours and travel to capture on-site moments.