Lead Arango’s digital acquisition, performance marketing, website optimization, SEO, AEO, GEO, video, creative, and demand-generation programs. Manage paid media, conversion paths, experiments, analytics, campaigns, events, webinars, and product-led digital experiences. Partner with Sales, Product, Design, Engineering, and agencies to improve pipeline, revenue, ROI, and customer engagement. The role also co-manages HubSpot and develops scalable AI-assisted marketing workflows.