Develops and executes national and regional marketing campaigns for events, training, and partner programs. Owns audience segmentation, messaging, email, landing pages, social promotion, registration growth, engagement, and performance measurement. Collaborates with Sales, vendors, channel teams, and Event Management while managing campaign timelines, budgets, reporting, and optimization. The role focuses on marketing strategy and communications rather than event logistics.

Develop and execute B2B go-to-market strategies, sales collateral, campaigns, thought leadership, and education resources for technology channel partners and sales teams. Translate complex technology offerings into compelling messaging, playbooks, and customer-ready content. Collaborate with sales, analytics, creative, content, and digital teams to refine segmentation, optimize performance, strengthen brand positioning, and improve engagement, adoption, and pipeline impact.