Leads national referral partnership strategy and growth across healthcare, justice, and community channels. Builds and expands partnerships, manages a distributed multi-market team, improves referral-to-care workflows, develops partner education, uses performance data to prioritize markets, and collaborates with clinical, marketing, operations, and executive teams. Represents the organization with strategic partners and travels for meetings, conferences, market visits, and team engagement.

Leads member acquisition and growth marketing strategy across paid, lifecycle, SEO, display, programmatic, and emerging channels. Owns multi-million-dollar budgets, experimentation, conversion optimization, attribution, forecasting, dashboards, and KPI reporting. Partners with Finance, Analytics, Member Access, Operations, agencies, and executive leadership to improve ROI and align demand with care capacity. Manages marketing technology platforms and identifies scalable acquisition opportunities.