Leads sales, marketing, occupancy, pre-sales, and fill-up efforts for a senior living community expansion. Develops and executes strategic marketing plans, achieves entrance-fee apartment pre-sale targets, manages sales and marketing staff, oversees CRM and pipeline performance, builds referral and community partnerships, and ensures regulatory-compliant communications. The role also supports budgeting, reporting, customer experience through move-in, and coordination with development, operations, finance, and marketing teams.