The Senior Marketing Manager will drive B2B lead generation and B2C e-commerce growth through strategic campaigns, leveraging tools like HubSpot and Google Analytics, while leading a team and collaborating across departments.

The Senior Marketing Manager will lead B2B demand generation and e-commerce growth activities, managing campaigns across various channels while collaborating with sales and creative teams. The role involves data analysis, strategy development, and implementing SEO and marketing automation efforts primarily through HubSpot and Google Ads.