Lead performance reporting and analysis for client digital, social, and traditional programs. Design measurement solutions, perform exploratory data analysis, manage A/B testing end-to-end, define KPIs, communicate insights to clients, and mentor analytics team members to optimize marketing ROI.

Lead revenue growth and account expansion for an assigned book of business with emphasis on Adobe technology services. Manage senior client relationships, drive proposals and SOWs, coordinate cross-functional teams, maintain account plans and pipeline, and identify opportunities for creative/AOR expansion.

Own and grow a book of client business by identifying whitespace, drafting proposals and SOWs, multi-threading accounts, maintaining CRM hygiene, tracking renewals, and partnering with SMEs and PMs to expand scope and revenue.